I am dedicated to helping teams navigate the complexities of AI adoption, so they thrive in this fast-evolving digital landscape.
Will McDermott is the Principal at Create78, a consultancy recognized for helping businesses adopt transformative generative AI technologies. He focuses on using generative AI in a way that puts people first to build sustainable business operations. With expertise in creative thinking and its intersection with AI, Will provides valuable insights into topics such as generative AI development, business process optimization, human-centered design, and strategic desirability.
Will's presentations cover AI's role in business model design, design strategy, systems thinking, and business strategy. He skillfully combines human creativity with AI strategic thinking, offering audiences practical frameworks for AI adoption and integration.
Make it stand out.
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Previous Talks
WM AI Lab, Grand Rapids, MI, 2024: Presented a framework on AI tool use within companies and facilitated discussions with a diverse group of leaders.
Connectionology, 2024: Delivered insights on integrating AI operations and compliance to a national group of legal professionals.
Chamber of Commerce, Grand Rapids, MI, 2024: Led a discussion on operationalizing generative AI in businesses to a varied group of local enterprises.
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Though leadership
Contributing writer on Medium with a focus on Generative AI in strategic development.
The Organizational Gap We Can’t Ignore
Redefining Value in the AI Era: The Rise of the Creative Hour
When Will the Future Be “Now?” Preparing for AI-Integrated Search
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Learnings
Selected Certifications:
Advisor, AI Program, Cornerstone University (Ongoing)
Candidate, Specialization in AI & Creativity, Parsons School of Design (In Progress)
Artificial Creativity Certificate, Parsons School of Design, 2024
Business Strategy Specialization, University of Virginia, 2023
Business Administration and Management, Quantic School of Business and Technology, 2022
JTBD-ODI Fundamentals Training, Strategyn, 2022
Design Strategy, University of Sydney, January 2020
Systems Design Thinking Certification, Cornell University, 2020
UX/UI Specialization, California Institute of the Arts, 2020